Websites & automation built for roofing companies.
DFW gets hail. DFW gets wind. When a storm hits, your website has to be the first one homeowners find when they Google "roof repair near me" — and your automation has to convert those leads before three storm-chaser companies beat you to the door.
Why this industry is different
Roofing has a unique problem: storm-season volume that 10x's overnight, plus brutal competition from out-of-state storm-chasers who roll into town with bigger ad budgets. The local roofers who win are the ones whose websites and automation are ready before the storm hits.
Storm-season ready
Cloudflare edge hosting handles 10x traffic spikes from a single major storm. Your site doesn't crash on the most important week of your year.
Trust signals front and center
Storm chasers look identical to you on the surface. We build sites that surface every trust signal — local insurance, BBB, GAF/Owens Corning credentials, owner photos, real customer reviews. Homeowners can tell you're not a fly-by-night.
Insurance-claim workflow guidance
Most roofing leads start confused about insurance. We build sites that walk them through the claim process so by the time they call you, they understand the next step. Higher-quality leads, faster closes.
Review velocity that wins local pack
Reviews are the biggest lever in roofing local search. Automated review request the morning after every completed job. Most operators we work with hit Google's local 3-pack within 90 days.
What we build
Marketing site with storm-response landing pages
Roof replacement, roof repair, hail damage, wind damage, leak repair, gutter, soffit + city pairings. Plus dedicated storm-response pages we activate when major weather hits.
Lead capture + insurance workflow
Forms ask the right insurance questions up front. Customer fills out claim status, deductible, carrier — you get a qualified lead instead of a vague "need a roof."
Review automation + reputation tracking
Auto-request reviews after every job, monitor for responses, alert you to negative reviews so you can respond fast. Reputation compounds in roofing — protect it.
Recent work in this industry
Bearcat HQ$3.1M pipeline on one dashboard, in 3 weeks
Custom Next.js CRM replacing spreadsheets, Gmail, and QuickBooks. Unified lead inbox, auto-scoring, one-click follow-up.
Bearcat TurfCompeting with national brands on a family budget
136-page custom Astro site with 44 hyper-local SEO pages and server-side Meta CAPI recovering 30–40% of lost ad signal.
Frequently asked
Storm chasers steal my leads. How does a website help?
Storm chasers win on speed-to-door, not search. We can't stop them knocking, but we can make sure that when a homeowner googles you to verify (and they do), they find a polished site with real reviews, real credentials, real photos. That's how you keep the leads you've earned.
Do you handle Google Local Service Ads setup?
We don't manage your LSA campaigns directly, but we make sure your site, GBP, and reviews are dialed in so your LSA dollars actually convert. Many roofers waste 30%+ of LSA spend because the destination experience is broken.
How long does a roofing site take?
Standard tier with storm-response pages and review automation: 7–10 business days. With custom features (insurance-claim wizard, instant-quote calculator): 2–3 weeks.
My competitors all look the same. How do I stand out?
By being demonstrably more legitimate. Real owner photos, real local credentials, real customer reviews with neighborhood names mentioned, real before-and-after galleries. We build the site that screams "local pro," not "storm chaser template."
Ready to see what we'd build for you?
Tell us about your business — fixed quote within one business day.
Get a Free Quote or call (682) 999-9240